‘Borat 2’ Cracks Nielsen Top 10 Streaming List
Sacha Baron Cohen comedy “Borat Subsequent Moviefilm” landed a spot on Nielsen’s weekly top 10 list ranking streaming titles — a rare feat for a movie, but not the biggest turnout of late for a feature film on the chart.
According to Nielsen, “Borat 2” registered 570 million minutes viewed in the U.S. for the week of Oct. 19-25, landing at the No. 8 spot on the ranking. By comparison, Adam Sandler’s “Hubie Halloween” generated 969 million minutes in its first week on Netflix, while Netflix’s “Enola Holmes” starring Millie Bobby Brown pulled in 1.165 billion minutes after its September debut.
Meanwhile, perennial fave and Emmy-winner “Schitt’s Creek” stood atop the list for the week of Oct. 19-25, with 1.06 billion minutes streamed on Netflix. Naturally, given the show’s 80-episode corpus, overall viewing of the series would register higher than any movie.
Amazon, which like other streamers is tight-fisted with viewership data, last month said that “tens of millions” of Amazon Prime Video users globally watched “Borat 2” over its opening weekend. The film premiered on the platform Oct. 22.
According to Amazon, within the first few hours of the “Borat“ watch party on the night of its premiere, more than 1 million fans tuned in to a live Q&A with Baron Cohen’s Borat and participate in a worldwide dance party.
The film, which marks the directorial debut of Jason Woliner, features the return of Kazakh journalist Borat Sagdiyev (Baron Cohen) who comes back to the U.S. in a bid to redeem his homeland after tarnishing the country’s reputation in 2006 documentary “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.”
Nielsen’s Streaming Top 10 ranking is based on the amount of minutes consumers who have access to platforms are streaming during the week. The measurement firm tracks viewing on Netflix, Amazon Prime Video, Hulu and Disney Plus in the list.
A caveat: The Nielsen estimates are estimated based on viewing on connected TVs, excluding mobile devices and computers. Amazon is famously tight-fisted with data: The ecommerce company doesn’t even disclose exactly how many Prime members it has. Amazon most recently disclosed in January 2020 that it had topped 150 million Prime customers worldwide.
Here’s the latest Streaming Top 10 from Nielsen:
- 1 Netflix SCHITTS CREEK 80 1,058
- 2 Netflix THE OFFICE 192 869
- 3 Netflix THE HAUNTING OF BLY MANOR 9 838
- 4 Netflix UNSOLVED MYSTERIES (2020) 12 789
- 5 Netflix GREAT BRITISH BAKING SHOW 61 676
- 6 Netflix GREYS ANATOMY 361 660
- 7 Netflix THE 100 100 657
- 8 Amazon BORAT SUBSEQUENT MOVIEFILM 1 570
- 9 Netflix CRIMINAL MINDS 277 567
- 10 Netflix THE QUEEN’S GAMBIT (2020) 7 551